Naketano - "A Brave New World". So is the slogan and mantra of the label. A casual street wear brand with an extraordinary appeal, Naketano takes its inspiration from the street and mixes it up, creating fun individual clothing for women and men. Their concept of fashion design is different from other brands in that instead of striving to create a singular piece that will become a 'favourite' of the season, they wish to create items that will become a 'favourite' with an individual customer. The highest accolade for the Naketano designer is therefore in the constant wearing of an item; the boundaries of social occasion, fashion co-ordination and need to be washed overridden by a desire to wear the piece every single day! Angular designs and motifs on their tops mean that Naketano's designs remain refreshingly cool and individual anmd a gteat match for every occasion.