COWBOY MAGIC® Rosewater Shampoo with Silk Conditioners is easy to use and is formulated to: Gently dissolve dirt and clean hair ,Condition the hair and skin ,Rinse out easily ,It is concentrated: ,Formulated to be used full strength or dilute up to 20 to 1. ,The fast working ingredients break down dirt and unwanted matter quickly without damaging hair. ,Panthenol and silk protein penetrate the hair and deep condition the skin, preventing dryness. ,The silk molecules reflect prism light giving the hair a rich, natural shine as it restores vibrant beauty. ,The formula has a double action that allows gentle full strength use without damage.